Claes Pettersson has added a photo to the pool:
1975. Bell-bottoms, disco, seaweed wallpaper in shades of brown, hair, a lot of hair, afros on every- body and voluptuous sideburns, roller-skates, Led Zeppelin. Coffee and oil is very expensive. The first disposable razor. Ali beats Frazier in the “Thrilla in Manilla”, The King is alive and kicking in Vegas and the king of Sweden is yet to be married.
Despite an oil crisis and prolonged recession, 1975 was a carefree time with larger solutions to smaller problems. A dualistic era where the colourful visions from the 60’s still lived but popular culture interpreted those visions in darker Kodachromatic tones. It was decency and decadence. It was the birth of the peace- and environmentalist movements, amidst a full-blown cold war. Also, in 1975 a new paper is born – G-Print.
Since then, for 35 years, G-Print’s been loved for its overall quality and consistency by merchants and printers alike. And most importantly there’s been no significant changes in paper properties over all those years. This equals 35 years of perfection for a paper and a paper production process that is, “Impossible to copy”.
In this boxed DM, distributed to 20.000 paper clients all over Europe, Arctic Paper, the owner of G-Print, push the “Impossible to copy” message via an anachronistic box including mini examples of paper applications. A mini DM, a mini cookbook, a mini Magazine and a mini Poster and Map. All showcasing classics from 1975. Not very incidentally, just like G-Print.