Welcome Original Thinkers (AKA WOT QUIZ)

Folks at KimberlyClark recently created short and fun personality quiz that they call Welcome Original Thinkers or the WOT Quiz:


What did they say about this project:

Kimberly-Clark thrives on original thinking and we are currently recruiting original thinkers to add to our teams. We’ve launched a new recruitment campaign, “Welcome Original Thinkers,” to find great talent that can help us solve problems and create solutions before consumers even know they need them. I’ve put all the info including videos, images and more on this microsite:



#wot, #wotquiz and #welcomeoriginalthinkers


Award winning designer Margrethe Odgaard designs rug for Muuto


The renowned Danish textile and color designer Margarethe Odgaard, with a background in Scandinavian weaving tradition, has created a timeless rug design, which adds a stylish, underplayed elegance to any home. The inspiration came from great Danish weavers, and the intention was to create a functional rug of high quality with a simple, yet animated pattern.

PLY is therefore a rug, which functions as both a neutral base and a sophisticated decoration in any given context. The rug comes in five unique and specially chosen color combinations in three sizes. The finishing tassels in the corners are a testament to the craftsmanship in a rug designed to be passed down in generations.


The Torsten and Wanja Söderberg Prize 2016 is awarded to the Danish textile designer Margrethe Odgaard.

The Röhsska Museum award committee for the Torsten and Wanja Söderberg Prize has decided to award Margrethe Odgaard this year’s prize of SEK 1 million.

The award committee’s motivation: Margrethe Odgaard uses textiles as her basis for design. By thinking with her hands, her approach is at once artisan, tactile, and well thought through. Using both poetic and consistent colour and pattern studies, Odgaard creates coherence in a breath-taking process that is imbued with musicality. Her artistic vision is propelled by her desire for creation and enrichment in which knowledge, ideas, and skills are shared generously and with perseverance.


“PLY is a simple and elegant rug showcasing the craft of traditional hand weaving. A unique broken twill structure enhances the vibrant and almost three-dimensional zigzag pattern, creating a perfect balance of the calm and the conspicuous. Made from high quality New Zealand wool, and with intriguing tassels as a finishing detail, PLY is a new take on the classic weft faced rug, transporting the roots of our Scandinavian culture into the future.”



Educated from The Royal Danish Academy of Fine Arts, School of Design in 2005 with additional studies at Rhode Island School of Design in the US, Margrethe Odgaard’s focus as a textile designer is on colors, patterns, and tactility. What drives her work is a constant search for fresh ways of exploiting color and pattern in the material. PLY is her first product made for MUUTO.


MATERIAL 100 % New Zealand wool
COLOR Black-White, Dark Grey, Off-White, Rose, Yellow
DIMENSIONS 300 x 200 cm / 240 x 170 cm / 140 x 85 cm

300 x 200: DKK 7500 / EUR 995 / SEK 9295 / NOK 9249 / GBP 749 / JPY 155000 / USD 1155 / CAD 1595 / AUD 1695 / PLN 4195

240 x 170: DKK 4995 / EUR 695 / SEK 6195 / NOK 6149/ GBP 525 / JPY 107900 / USD 809 / CAD 1129 / AUD 1185 / PLN 2950
140 x 85: DKK 1595 / EUR 219 / SEK 1995/ NOK 1995 / GBP 165 / JPY 34000 / USD 255 / CAD 355 / AUD 375 / PLN 929


Sustainability in House Design: New Innovation, or Long Legacy?

Practicality, simplicity, and comfort: all these elements are aesthetically tied into the composition of modern Scandinavian architecture, and they are as integral to the ethos of design value as they are to establishing sustainable real estate in the contemporary market. The demand for high-quality, streamlined products which are non-resource draining and exude longevity is not a new phenomenon, however – Scandinavians may be at the forefront of renewable energy and progressive thought towards redefining the construct of the home, but these principles have been around for centuries. Living in a diverse and demanding climate, as well as possessing the desire for exploration and effectively managing available resources have cultivated a long tradition of what can be called “sustainable housing” on reflection.

Heritage that Drives Towards Progress

Hot summers, cold winters and a vast, dangerous wilderness compelled settlers and explorers in Scandinavian regions to develop a conscientious lifestyle and living conditions which enabled communities to adapt. This meant sturdy, wooden structures which could retain heat as well as serve all basic living requirements. Today, similar principles apply, but the materials have changed. Designers have begun to look towards materials like recycled wood and polymers, as well as lighter metals, and even hempcrete, a resilient component rivaling the strength of concrete and which is easy to produce. The principles of simplicity apply also – comprehensive organization is one of the reasons why major international manufacturers like Ikea are so successful across the globe, while independent companies and craftsman also market this trend.

To take these elements and examine them closely, it is easy to see why simplicity and sustainability are a part of Scandinavia’s unique architectural heritage. And this is why contemporary design is able to combine elements of the past while moving towards a greener, and more accessible, future.

Green is Great

Being eco-conscious transcends the niche groups which once dominated alternative living – now it applies to everyone. Homes are not only constructed with sustainable materials in mind, but in the consideration of managing a sustainable lifestyle itself. There is a multitude of ways to optimize a home for greener living, and this includes:

  • Building a well-insulated home, and streamlining its shape to provide efficient resistance against the elements. Monolithic domes are especially popular for this reason.
  • Strategic placement of windows to enable maximum sunlight, thus retaining warmth.
  • Installing renewable energy systems like solar PV, solar thermal, wind power, and geothermal. Solar is still effective because of light diffusion, but wind and geothermal are more effective for regions like Iceland.
  • Implementing greywater systems to use greywater run-off for gardening, collecting rainwater, etc.
  • Utilizing garden space for off-the-grid food production (outdoors, or even Finnish “Zengrow gardens”)
  • Using water kits to reduce the amount of water used in toilets, sinks, and showers.
  • Upgrading appliances to a better energy rating.
  • Replacing conventional light bulbs with LED bulbs.

Within the home itself, families look for ways to save other resources. Recycling and reusing materials is common practice, and homes can be improved by DIY decor which is also trending on social media sites. All of these improvements are taken in consideration by modern designers, who engineer their blueprints to accommodate these aspects of living – this results not only in organizational improvements, but in the layout of open-plan spaces which are large enough to allow light and space, but intimate enough to retain heat and a distinctly cosy feel.

Some designers specialize in green living specifically by constructing pods, small cottages, underground homes, and myriad other house designs which range from the Spartan to the truly extraordinary. But sustainable living is no longer exclusive to these distinctive designs – it is now a foundation of all modern Scandinavian architecture, and always has been. Homes designed with sustainability in mind are now requisite, and a core componentof what many prospective homeowners seek when searching for a new house. Eco-optimized homes are valued at a higher price as well, and homeowners can consider them a savvy real estate investment when calculating their worth. This isn’t just because of the energy systems in place which immediately add value, but because sustainable living equates to consistent maintenance, homes will also be in better condition. Most importantly, because of the communal aspect of sustainable homes, families will find them accessible, friendly, and exuding a personal touch.

As these trends continue to evolve, the basic design elements will remain the same: light, simplicity, sustainability, all entwined to create a leisurely yet functional living space which Scandinavian architecture has truly mastered.


Nudie Jeans Fall Winter 2013 Capsule collection

Screen Shot 2013 10 25 at 13 28 25

Tops are also made in the same black and blue spirit, but with streaks of Nudie orange to keep in line with our legacy.

Black On Blue – This black on blue over-dye has a nice and smooth streakiness to it.
All black stitches and twin needle pocket stitching all over.
Black Carbon – Indigo over-dye on black; washed down for a basic, worn in look.
Core visual pocket stitches with black threads and bleeding indigo back pocket embo.
Navy threads and bleeding indigo back pocket embo and organic copper trims.
Charcoal – Indigo over-dyed with black, grey threads all over.
Thin Finn / Org Blue Strike – Comfort stretch denim with black weft and indigo warp in a grey-blue quality.
Black On Blue – Black over-dye on blue denim.
Blue Below – Black over-dye on indigo denim.



Last warm days

Silence – precisely what is coming first to the mind when do you spend here some period, and what’s associating with Finland as long as you’re abroad. Silence and tranquility, sometimes it’s so deep that you could even hear the noise of dropping snowflakes. This feeling of calmness and Peace spreads on every part of live here except the evenings from the pubs and Ice hockey matches.

You see the idea all over the place: from the general public transport, from the residential blocks and also railroad stations. Going the experience from the shuttle bus throughout the 2000 Ski Jumping Word Championship in Kuopio as soon as 2 Frenchmen rose to the coach and also initiated to converse : That had been any discomfort to listen to every single word of the chat during congested shuttle bus… Sure, it is possible to recognise any foreigner instantly by the amount of sound he’s generating.

Within Finland, people really like peace and quietness. You have the total concept of the idea whenever you really feel consequently uneasy as soon as somebody while using his car’s horn throughout the traffic: that you are instantly beginning to desperately watch around throughout concern in which somebody point his / her anger to you personally, as you does something inappropriate…

Silence is usually a source of inspiration for artists and also designers in Finland. When one gets the thinking behind silence as a way to obtain inspiration, he gets an essential of the appeal of Nordic design and he knows design drivers behind the a lot of the design artefacts. Lovely lines of Iittala’s tableware, clean patterns of Marimekko’s materials and clear minimalism regarding Fiskars tools. Which decent culture and also habit of peaceful atmosphere, say a DNA of silence is nature of quite a few items and home equipment designed in Finland. You feel it in design of doors, windows closures, you are feeling it in structure and vehicle design.

Silence is also clearly related with most beautiful time of the day: Sininen Hetki or a Blue Moment, it’s a period when sunlight is currently passed to the horizon, and also the last cool red reflections may be disappeared. This time is persistent method to obtain inspiration for a lot of art masterpieces such as paintings, tunes and visual art.


Knowledge of way of life connected with internal peace are really key factors of good results if you’re developing with regard to Finns. Inside text marketing communications phrases typed in all capital letters are seems like yelling and very uncomfortable to Finnish audience. In case somebody works by using the item throughout their email chats, Finns may feel that such person is angry.

With buildings projects one among most crucial facets are the noise-protecting constructions as well as solitude throughout located blocks as well as properties.

With car or truck style the degree of sound safety is frequently higher than throughout all of those other entire world.

Minimal noise level is a critical factor throughout marketing campaigns of equipment, many of Scandinavian producers such as Electrolux and OBH Nordica paying extra attention of silence of these products.

Silence can be applied to visual designs too, the smart using colour harmony, non-disruptive colour palettes and also clutter free layouts will certainly increase the value of visuals.

I believe that this knowledge may help you understand the characteristics and essentials regarding Nordic mentality, and finally will assist you to create beautiful design.


Hemtex and Marimekko plagiarism, some thoughts.


Recently the Finnish design House Marimekko faced number of plagiarism claims, some of them seem obvious and some of them less. This series of accusations provoked a harsh discussions across the globe. As a result, the image of Marimekko was clearly damaged, thus I assume, it will be visible in their sales figures.

While reading the comments of the news articles, I saw some of the folks come up with feeling that somebody wants to fire down Marimekko as a business. The frequency of appearance of such accusations across the different media assets evoke suspicion that the blackmailing of Marimekko was started by some power, person or group, or whatever. This idea seems to me as another conspiracy paranoid bullshit, and when I discussed with my Finnish friends, nobody received this theory seriously.

A fresh twist with the latest news about similar claims against well known Swedish design firm Hemtex that clearly seems as the main competitor of Marimekko in European market, and if there is some planned actions are existing, it can be started by the powers who interested in either the collapse of one of these companies, or both of them.

What actually happening with these leading design houses of Nordic region? Please feel free to share your thoughts in comments.